Oceans of Optimism

We are whaley optimistic at City to Sea. Every day we see news breaking, stories unfolding and people breaking new boundaries. Whether these are lapping up alongside our communities or flowing through continents on the other side of the world, we know that there is OCEANS OF OPTIMISM out there and we want to share this with you!

Optimism, we think, is contagious. So, help us turn the tide on plastic pollution and share these stories with friends, family and colleagues today.

Staying grounded

The Court of Appeal has ruled plans to expand Heathrow Airport “unlawful” on climate change grounds, in one of the most important environmental law cases of a generation. In the words of Will Rundle, head of legal at Friends of the Earth, “This judgment has exciting wider implications for keeping climate change at the heart of all planning decisions.”

On the back of this, our amigos at Ecotricity alongside George Monbiot and QC extraordinaire, Jolyon Maugham from the Good Law Project, are legally challenging the government to review out-of-date planning policy that supports development of new fossil fuel projects, in-light of legally binding net zero by 2050 commitments. You can read more about this here.

At City to Sea HQ we have also done a little “let’s save the planet” dance on hearing the news that the scheme to expand Bristol airport has been rejected following protests that it would exacerbate the climate emergency, damage the health of local people, and harm flora and fauna.

image of a sign at a climate strike

Greta News

For anyone who have been living under a rock – Greta Thunberg came to Bristol to support the youth school strikes. And we were there in the crowds as thousands of thousands flooded to Bristol to hear what she had to say.

“We will not be silenced because we are the change, and change is coming whether you like it or not. This emergency is being completely ignored by the politicians, the media and those in power. I will not be silenced when the world is on fire.”

WE can all become Greta’s megaphone by sharing her words. Join us and amplify her voice!

Cho-choosing a reusable bottle at stations

We’re working with Network Rail as part of our Refill campaign to install water fountains in every Network Rail managed station in the UK. Thanks to them joining the #RefillRevolution , we’ve managed to stop the use of three million single-use plastic water bottles over the past two years.

Refill stations are now at all 20 of Network Rail train stations. Network Rail had recorded one million uses of the fountains as part of National Refill Day 2019 and this month revealed they had collectively been used a further two million times since then. Download the Refill app to find your nearest Refill Stations.

A #BloodySuccess

Scotland is poised to become the first country to end “period poverty” by providing free sanitary products to women of all ages in the country.

Free menstrual products are already available to students in high schools, colleges and universities in Scotland. And a bill passed by the Scottish Parliament on Tuesday will make pads and tampons free across the board.

At City to Sea we delighted at the news and are working to make sure that as many of these products are plastic-free or reusable as possible. Hey Girls, the award-winning East Lothian based social enterprise company set up to tackle period poverty are already a major provider in the Scottish Government’s initiative to provide free sanitary products all pupils and students, to be announced this week.

Let’s see if we can get the rest of the UK to follow suit!

Getting to the bottom of plastic pollution

We are flushed with excitement that one of the big players, Andrex has achieved Water UK's 'Fine to Flush' certification for its washlet wipes range.

Whilst we would always encourage people not to use wet wipes at all and stick to good old loo roll where possible, this is a big move because it means they are 100% plastic-free and break down like toilet paper in normal sewage conditions meaning they won’t block sewers causing spills which can pollute our oceans.

Our Campaign Coordinator, Jasmine Tribe welcomed this news saying “This is a simple step that means consumers can use products and be confident that they won’t be contributing to environmental problems like fatbergs…This has also set the standard, if Kimberley Clark can take up the Fine to Flush certification, then there is no reason why all other wet wipe manufacturers can’t as well.”


  1. 1. Sign up for Plastic Free Journal our monthly newsletter filled with news, tips and advice on living with less please.
  2. 2. Donate to City to Sea and help power our planet-protecting plastic pollution campaigns.
  3. 3. Know why we at City to Sea are backing the Teach the Future plan and take a resolution to amplify the voice of the younger activists standing up for our shared oceans. We think this is whaley important.
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Oceans of optimism

We are starting 2020 with a new bounce in our steps. Amidst the on-going storm of bad news, and climate catastrophe it can be hard to stay to positive - so throughout 2020, we’ll be bringing you a monthly dose of positive news filled with OCEANS OF OPTIMISM that we think is worth celebrating.

And we know that optimism is contagious. So, share these good news stories with friends, family and colleagues and together we can keep the tides changing.

Export Ban

Sending our polluting plastic waste to developing countries will soon be a thing of the past thanks to a new UK law. The Environment Bill has been reintroduced to include measures to protect developing nations against becoming the dumping ground for unwanted rubbish.

It also stipulates that firms producing packaging must take more responsibility for products and materials they put on the market. We are keeping a close eye on this to make sure the Government deliver on these promises.

Starbucks Shift to Reusables

As we expand the #RefillRevolution, we're happy to see Starbucks putting plans in place to move towards a resource-positive future, including a shift from single-use to reusable packaging. The switch from single-use is one of five environmental strategies identified as part of Starbucks’ new commitment to sustainability. Small steps pave the way for positive change!

Animals Against the Odds

With our newsfeeds full of doom and gloom around animal extinction, you may have missed the happier news coming from the animal kingdom. While the situation is dire for many animals in Australia and beyond, it is looking more hopeful for other species.

Supermarkets Switch

Supermarkets are taking steps in the right direction when it comes to tackling plastic pollution in 2020 with Asda launching a ‘sustainability store’ where shoppers can fill their own containers with food and Tesco announcing it is banishing shrink-wrapped multipacks of household staples backed beans, soup and tuna.

Iceland is set to trial plastic-free and low-plastic packaging across 38 of its fruit and vegetable lines, in a step towards its ambition for all own-brand lines to be free from single-use plastics by 2023.

Following Sainsbury’s example, Aldi has just become the second supermarket to scrap its own-brand plastic tampon applicators in an attempt to eliminate unnecessary single-use plastic. With UK supermarkets generating an estimated 59 billion pieces of plastic a year, there is still a long way to go but it’s encouraging to see progress in this area.

Period Progress

In other supermarket news, Sainsbury’s has launched Love Luna, a new range of period-proof pants that can be worn for up to 24 hours. Starting at just £10 pair, these affordable period products make it possible for more people who menstruate to enjoy #plasticfreeperiods.

Teenagers across the UK are breaking the silence around periods, calling for more to be done to tackle the stigma around periods in schools. The brilliant Love Your Period campaign, launched by 17-year-old Molly Fenton, breaks the taboo around talking about menstruation in the hope of opening up a nationwide dialogue free from shame.

Turning Waste into Opportunity

In an abandoned Centre Parcs in Rotterdam, entrepreneurs are making innovative products out of rubbish. Mushrooms grown from coffee grounds, alternative leather made from rotten mangos and used period products transformed into green roofs are just a few of the BlueCity projects helping take the city of Rotterdam closer to its aim of becoming a circular economy by 2050.

Here in the UK, hundreds of John Lewis delivery trucks will soon be poo powered! The retailer has committed to switching from diesel fuel to carbon-neutral cow manure across hundreds of its trucks by 2021. The new cow pat-powered fleet will save the equivalent carbon footprint of over 6,000 UK households.

Scrub up on your gardening skills to cut plastic waste

Take inspiration from the team at the National Trust and try growing your own sponge to help cut down on plastic waste. You don’t need particularly green fingers either! Loofahs are as easy to grow as courgettes according to the National Trust, whose sponge-growing project forms part of its plan to completely eliminate single-use plastics from its sites by 2022.

Looking for something positive you can do?

  • 1. Take a stand against Coca-Cola. Tell Coke that you don’t want their single-use plastic bottles by posting on social media, tagging @CocaColaGB and using #CallOutCoke, just like we have done here. Sign the Plastic Pollution Coalition petition.
  • 2. Sign up for Plastic Free Journal our monthly newsletter filled with news, tips and advice on living with less please.
  • 3. Take part in #FishFreeFebruary. The biggest contributor to oceanic plastic pollution is fishing gear. That’s why we’re asking people to take action by pledging to go fish free in February. Follow @FishFreeFebruary to learn more and spread the word on social media!
  • 4. Donate to City to Sea and help power our planet-protecting plastic pollution campaigns.
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Call out Coke

In December we launched our #CallOutCoke campaign to challenge Coca-Cola for their recent advertising campaign claiming their bottles were no longer single-use because they could be recycled. We thought this was a pretty outrageous claim, particularly at a time when we need to be urgently taking action to reduce single-use plastic packaging.

As it turns out, Cola-Cola have no intention of reducing the amount of plastic they use. Defending their on-going escalating use of single-use plastic bottles, Coca-Cola’s Head of Sustainability, Bea Perez said “business won’t be in business if we don’t accommodate consumers.”

Before Christmas, hundreds of supporters joined us by lodging an official complaint with the Advertising Standards Authority (ASA).

The ASA have now responded to say that they are going to investigate some of the environmental claims made by Coca-Cola around the recyclability of their bottles but WILL NOT look into whether they are misusing the term single-use.  The ASA said that they “considered that the term “single-use” would be interpreted as relating to bottles that would normally become landfill, rather than recycled”. They’ve yet to tell us why they think this.

In general, we think that their response is littered with some pretty poor excuses for Coca-Cola’s abuse of term ‘single-use’.  We are currently seeking clarity on what we think are some pretty wild claims about what their decision-making body ‘thinks’.

Don’t keep your inner activist bottled up

We need you to keep this campaign fizzing and make sure Coca-cola knows we don’t want their plastic bottles and they are single-use.

1. Support on social media. Tell Coca-Cola that we don’t want their single-use plastic bottles by posting on social tagging @CocaCola_GB & using the hashtag #CallOutCoke

2. Sign the Plastic Pollution Coalition petition and add your voice to make sure they know consumers don’t share their views.

Ceci n'est pas une boutielle

As we go down the rabbit hole with the ASA we wanted to crack open Coca-Cola’s bottled up surrealism in their attempts to redefine what their plastic packaging is, and what it is not. Like so many of you, their claims that their bottles are not single-use plastic left a bitter taste in our mouths and so we have done a little artwork on their bottles.

And that’s a WRAP

Following the disappointing response from the ASA, we decided to take the issue to Waste and Resources Action Programme (WRAP) who work with governments, businesses and communities to deliver practical solutions to improve resource efficiency and who are behind the Plastics Pact a collaboration of business, NGOs and government that is based on a shared understanding of the word single-use.

Together with 7 other NGO’s, including Greenpeace, Friends of the Earth and other members of the Break Free from Plastic Coalition we have written to the CEO of WRAP. To ask him to investigate and respond to Coca Cola’s advertising campaign clarifying how the organisation will both help protect the accepted definition of the term ‘single-use’ as well as holding its members to account on its goal to eliminate single-use packaging in five years.

We are also asking them to set clear guidelines for their members about what constitutes single-use to ensure a shared understanding of this underpins the Plastic Pact that they coordinate. We will wait to see how they respond - watch this space!

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Black Friday – try #BuyNothingDay instead

Black Friday is the worst expression of the consumerism that damages our planet and drains natural resources. Don't get sucked in by bogus bargains.

At City to Sea, we believe in buying less and shopping second-hand wherever we can.

Each year, we make a note of Earth Overshoot Day – this is the day when the world's population starts to consume more resources than our planet can regenerate in a year. In 2019, Earth Overshoot Day was on the 29th July – less than two thirds of the way through the year. This date is getting earlier every year, making it crucial to break the world's shopping habit as soon as possible.

If it looks too good to be true – it probably is

Black Friday bargains can look very tempting – but they're not always as good as they seem. Often, big retailers use poor quality materials specifically for Black Friday.

If you really have to buy new goods, always try to find reusable, good-quality, long-lasting products that meet your requirements exactly. Black Friday is the opposite of this! It encourages rampant consumerism, based on our love of bargains. Ignore the hype and buy only what you need.

Making better choices

Black Friday has huge negative impacts on the environment, as well as on local economies and our wellbeing as individuals.

If you can't resist buying something over the weekend, why not visit your local charity shops – you really will find bargains there. If you prefer shopping online, try second-hand or swapping sites like Facebook Marketplace or local community groups. Visit Depop for creative fashions or look into smaller, ethical businesses, like the ones featured on our website. Unlike Ebay, Amazon and Apple, these organisations are also more likely to be paying their fair share of tax.

Instead of splurging on so-called bargains, you could support craftspeople and artisans, small ethical businesses and brands that deserve to be valued. Talented, dedicated people who are trying to create beautiful, unique products using renewable resources.

There are many smaller brands and initiatives (such as repair and reuse projects) that deserve to be valued. Like clothing brand Patagonia – on Black Friday 2016, Patagonia donated 100% of sales* to organisations working to create positive change. Or REI, who are organising #OptOutside clean-up events across the US for Black Friday 2019.

Best of all, buy nothing. Look out for the hashtag #BuyNothingDay, which is used by businesses and organisations that are avoiding Black Friday, including fashion and footwear brands such as Pachacuti, Elvis & Kresse, Raeburn, allbirds, Everlane, Veja and Ecoalf.

*100% of purchases made in Patagonia® stores and online at patagonia.com and patagoniaprovisions.com

If you really want to part with your cash, why not donate to one of our campaigns and help fund our planet protecting campaigns!

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Plastic pollution floating in water in front of a power plant

How does plastic contribute to climate breakdown?

We are in the midst of global climate breakdown, and Plastic production is a major and growing part of the crisis.

In 2019, the production of plastics (aka the plastics industry) will add more than 850 million metric tonnes of greenhouse gases to the atmosphere - the equivalent of 189 coal-fired power plants! By 2050,  the accumulation of these gases will account for up to 13% of the total remaining carbon budget. (That’s the amount of extra carbon the planet can tolerate before tipping global warming over 1.5 degrees - the danger line.)

Plastic is one of the most greenhouse gas intensive industries in the manufacturing sector - and the fastest growing. Greenhouse gas emissions from plastic are and accelerating climate breakdown, threatening our ability to maintain a survivable climate.

Our planet cannot afford plastics business as usual. We have to turn the tide.

Microplastic floating in the ocean

the cost of a plastic planet

Nearly every piece of plastic that exists in the world originated as a fossil fuel. And GHGs are emitted at every stage of the plastics lifecycle, from its extraction and transport, refining and manufacture, through to waste management. Single-use packaging is one of the largest and fastest-growing areas of the plastic economy, but the issue is more than just single-use plastic. The very production and lifecycle of plastic is a greater threat to our planet than many realise.

What’s more, plastic pollution is also contributing to the problem. While earth’s oceans have absorbed up to 40% of all man-made carbon since the industrial era, early stage research indicates that the infiltration of microplastics into our seas is disrupting their capacity to act as a natural carbon sink.

Our plastic addiction and the global climate crisis are two sides of the same coin.

Urgent action is needed

There is much talk of recycling and bioplastics, but these are often false solutions that distract from the main aim of reducing plastic production. We need to focus on reducing the production, reusing what we can and only then explore effective recycling. We need to:

  1. 1. Stop our addiction to single-use, disposable plastic.
  2. 2. Halt the development of more oil, gas and petrochemical infrastructure and seek to keep fossil fuel reserves in the ground and in line with climate science.
  3. 3. Build zero-waste communities through reducing waste and reuse, and support circular economy initiatives.
  4. 4. Force polluters to pay for their impact on the environment.

We need to turn off the tap before it’s too late. This is a climate emergency. Be part of the solution.

A plastic bag floating in the ocean

City to Sea and climate change

At City to Sea, we see climate breakdown as the most important issue threatening all species, including humans. We also acknowledge that this threat is driven by human activity. Specifically, we note the IPCC’s warning for the dire need to reduce greenhouse gas emissions and for the need to act now. This means we cannot and will not tolerate business as usual.

As a result, City to Sea will actively:

Highlight how the plastics industry is currently a major driver for climate breakdown.
We will boldly challenge the industry’s narratives underplaying its environmental impact and work to reduce the industry’s contribution to climate breakdown.

Stand in solidarity and offer support to other organisations working on the climate crisis.

Ensure climate breakdown is taken into consideration when developing all other policy positions.
And specifically oppose any policy that will significantly hamper efforts to tackle the climate crisis.

Commit to reducing our direct environmental impact.

If asked, never fail to speak out loudly about any organisation that is significantly contributing to GHG emissions.
Or those who are refusing to work to reduce GHGs in-line with the IPCC or if they are hindering positive climate action.

Cilmate protest sign that read system change not climate change

Take Action

To learn more about how plastics contribute to climate breakdown, and why we must act now, read the full CIEL Plastic and Climate report.

Support City to Sea and our Campaigns so we can help prevent plastic pollution at source, and connect everyone's actions to our oceans.

Plastic Free Journal is here to help you get closer to a plastic free life, with tips on reducing your plastic footprint, news and interesting reads.

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Image of the Refill Team with Plastic Free Award Winner Logo

City to Sea wins Plastic Free Award

City to Sea picks up best ‘Reuse Award’ at the Plastic Free Awards for our Refill Campaign

Last week, City to Sea were awarded the ‘Reduce & Reuse Award’ for our Refill Campaign at the prestigious Plastic Free Awards. The awards, run by Surfers Against Sewage and Iceland, recognise champions from all walks of life. Including young campaigners, community leaders, small businesses, charities, designers, entrepreneurs, sports clubs and schools. All with a shared mission of stopping plastic pollution.

They were presented by environmental journalist and campaigner Lucy Siegal. And judged by a high-profile, expert panel including Ben Fogle, Liz Bonnin and Dr Paula Owen.

The Refill team holding the Reduce and Reuse Award

Reuse over single-use

We’re honoured to be recognised alongside so many pioneering businesses, not-for profits and individuals who are tirelessly campaigning to prevent plastic pollution. The Refill campaign was selected due to the work we are doing in championing reuse over single-use. And therefore providing practical solutions for some of the worst polluting single-use plastic items.

Refill is on track to have prevented over 100 million bottles by the end of 2019. And we’re now expanding to cover more than just drinking water. As a result, you’ll soon be able to use the free app to find out where to fill up your coffee-cup, lunch box, groceries and even toiletries and cleaning products. And with more than 250,000 app users we’ve got the potential to create a tipping point by make refilling the new norm.

A huge thank to each and everyone one of you!

Refill wouldn’t be possible without the on-going support from all of our partners. Including Water UK, Chilly’s Bottles and the Welsh Government. And we certainly couldn’t do what we do without our incredible community of volunteer led schemes and Refill stations who are the driving force for the #refillrevolution!

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Press release: Loophole & delays undermine microplastics restriction

32 NGOs sign joint letter to key decision makers that reiterates support for restrictions on all intentionally added microplastics under chemical legislation REACH

City to Sea, the environmental campaigning organisation has joined 31 other NGOs from across Europe to raise major concerns that proposed limitations to the European Chemicals Agency’s (ECHA) restriction on intentionally added microplastics act as loopholes to satisfy industry, by delaying implementation and creating derogations for biodegradable plastics.

Comments from the industry lobby in the ECHA public consultation on microplastics are aimed at undermining the core purpose of the restriction rather than contributing to meaningfully addressing the issue of microplastic pollution.

The latest European Chemicals Agency proposal to restrict all intentionally added microplastics has generally received strong support from NGOs across many sectors. In letters to national governments, 32 NGOs together with the #breakfreefromplastic movement of more than 1,800 organisations, and the Rethink Plastic alliance, reiterated this support, while raising major concerns on derogations and unnecessary delays in a letter addressed to national environment ministers and relevant agencies on Tuesday. They call on the Commission and Member States to address these concerns and move the restriction process forward without delays or derogations.

Once released in the environment, microplastics are practically impossible to remove, and are expected to be present in the environment for hundreds, possibly thousands, of years, with severe and well documented effects on the environment. The scientific data gathered by ECHA in the report backing the need for a restriction is unequivocal: microplastics constitute a serious risk to the environment, and are a source of pollution that is currently, and undeniably, out of control.

In particular proposed derogations for allegedly biodegradable microplastics and the extended transitional periods are highlighted as undermining the prevention of microplastic pollution, and lacking in scientific basis.

Elise Vitali, Chemicals Project Officer at the European Environmental Bureau said “The restriction proposal is a big step forward. But if passed as it stands, this plan would seriously jeopardise the EU’s reputation as a leader in the fight against plastic pollution. It is a matter of urgency that these unjustifiable loopholes are closed, and that the restrictions are applied to all intentional microplastics in a concise timeframe.”

Rebecca Burgess, the CEO of City to Sea said, “Tiny pieces of microplastics represent a big part of plastic pollution in our oceans. While we have seen important initial steps in tackling this problem, we have so much further to go. We are proud to stand alongside 31 other civil society organisations from across Europe calling for faster implementation of stronger legislation.

She continued, “Although this is about micro-plastics our concerns about so called ‘bio-plastics’ go much further. Too often they are presented as a solution to plastic pollution when we know they often compound and worsen problems. For consumers we still stick by our basic advice, reducing the amount of single-use plastic we use, whether bio-plastic or not, is the only solution. Through the Refill campaign we’re working with thousands of food-to-go businesses to encourage them to move towards refillable options rather than switching to bio-plastics.”

Delphine Lévi Alvarès, Coordinator of the #breakfreefromplastic movement in Europe and of the Rethink Plastic alliance said “It is high time the industry stops bringing biodegradability claims to obtain exemptions and create loopholes in much needed restrictions, be it on single-use plastics or in this case on microplastics added to products.  If it is even slightly serious about contributing to solving the plastic crisis, the industry should rather focus its efforts on redesigning and removing all intentionally added  microplastics from Industry products”.

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City to Sea and Robeco partner for another year

City to Sea is delighted to extend our partnership with leading sustainability investing company Robeco for another year!

Since launching our partnership together in October 2018, Robeco has helped City to Sea to grow our award-winning Refill campaign and raise awareness of the importance of reduce and reuse behaviours amongst their employees and clients. Thanks to the incredible support of partners like Robeco, Refill is on track to prevent 100 million plastic bottles from entering our waste stream by 2019. There are now more than 25,000 Refill Stations signed up and over 250,000 people have downloaded the app.

In 2019 we were delighted when single-use plastic was listed as one of Robeco’s 2019 engagement themes. We are pleased this engagement focuses on food and beverage producers, along with the plastics manufacturers themselves. Currently, 95% of plastic packaging material is single-use.

Sustainability investing means meeting the needs of the present generation without compromising those of generations to come – and Robeco are experts at it. As a leader in sustainability investing, Robeco has a long history of integrating environmental, social and governance (ESG) criteria into its investment processes. Over the last year, Robeco has developed bespoke Refill fountains and refillable glass bottles, which they take to industry conferences and events across the UK and beyond. This initiative enables delegates to refill water bottles throughout the day, rather than turning to single-use plastic bottles. To date, the initiative has already saved over 10,000 plastic bottles ending up in our waste streams!

Alongside this, Robeco has also given our founder Natalie Fee exclusive access to speak at high-profile events, reaching over 1,500 investment professionals around the world, who are collectively responsible for billions, if not trillions, of EUR in assets. Natalie has called on them to wake up to the damaging impact plastic is having on our planet and choose to invest more sustainably, sharing City to Sea’s mission and raising awareness of our behaviour change campaigns.

Off the back of these events, we were introduced to COOK, who have now joined the Refill Revolution, adding all 90 of their stores and franchises to the Refill app helping more people to Refill on the go and reduce the need for single-use plastic bottles across the UK. Alongside Robeco, we advocate that companies with sustainable business practices have a competitive advantage and are more successful in the long-term and we look forward to growing our portfolio of businesses engaging with our campaigns.

Earlier this year, Robeco put the power in the hands of children, asking schools to create a sculpture that visually highlights the problem with ocean plastics. The winning design, a giant angler fish made of plastic bottles, sat on Bishopsgate with approximately one million people passing it every week, turning heads to the problem of plastic pollution.

Robeco’s employees saw first-hand how important the work of City to Sea is, as they spent an afternoon picking plastic out of the Thames. From the various items retrieved from the river, they called on the brands responsible to consider more sustainable options for their packaging, reaching over 40,000 people through social media.

“Working with City to Sea for the past year has enabled Robeco to bring its authentic sustainability credentials to life in a real and tangible way,” says Peter Walsh, Head of Robeco UK.

“As a leader in sustainable investing, we are committed to continuing to advance the adoption of environmental, social and governance (ESG) investing across the industry. We’ve been leading the way with investing in the Sustainable Development Goals (SDGs), active ownership and ESG integration. Together we can have a real world impact on both wealth and wellbeing.”

Natalie Fee, Founder of City to Sea says, “We are delighted to extend our partnership with Robeco and continue to drive change across the investment sector. Together, we are influencing and encouraging more people to tackle the problem of plastic pollution by choosing to invest sustainably. Our partnership with Robeco has also helped champion the Refill Revolution, highlighting the simple changes that we as individuals can make to reduce our environmental impact, such as using a reusable water bottle. In the year to come, we will be working with Robeco to highlight other simple swaps people can make, like choosing an ethical pension provider. I’m excited to see the growing impact we will have together as we enter our second year of partnership”.

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Bristol signs international Plastics Declaration

Press release: Environmental Organisation, City to Sea, welcomes home city of Bristol signing international Plastics Declaration

Responding to the news that Bristol has joined 19 other cities in signing the Eurocities joint Plastics Declaration, CEO of Bristol based environmental organisation City to Sea, Rebecca Burgess, said,

“I am delighted that Bristol is at the forefront of the global fight back against the flood of plastic pollution. This declaration harnesses the energy and commitment in cities across Europe to do what they can to tackle plastic pollution. At City to Sea we will continue to work with local and national politicians, businesses and individuals to prioritise reduce and reuse, over single use. Our pioneering, award winning water bottle campaign Refill is now expanding internationally and here in Bristol we are expanding the campaign to become the one-stop shop to live with less plastic. Using the free Refill app you will soon be able to find out where to refill not just your water bottle, but also your coffee cup, lunch-box, groceries and even your cleaning products and toiletries. We look forward to working with Bristol City Council and other stakeholders in the city to bring about lasting change.”

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ASA bans Andrex wet wipe “flushable” advert as “misleading”

Press release: Wet wipe manufactures need to “be a good a**holes” - Environmental organisation responds to ASA ruling that bans Andrex wet wipe “flushable” advert

Plastic pollution campaigning organisation, City to Sea, who collaborated with world famous, Lord of the Rings actor Andy Serkis, to make the viral “talking a**hole” to raise awareness of the issue calls out “misleading” advert

City to Sea call on Kimberley-Clarke to be a good a**hole and get on board with the Water Industry’s ‘Fine to Flush’ standard

Despite their naming, fatbergs are in fact made up of 93% of wet wipes and just 0.5% fat and are responsible for blocking the nation’s sewage sytems.

90% of wet wipes on the market contain plastic and are therefore non-biodegradable.

The environmental organisation behind the viral “talking a**hole” advert which reminds people not to flush wet wipes down the toilet, City to Sea, have today responded to the news that Advertising Standards Agency (ASA) have banned an Andrex advert because of claims that their product was “flushable” was “misleading”.

City to Sea’s Campaigns Manager, Steve Hynd said,

“For Kimberley Clarke we reserve this remark – be a good a**hole and get on board with the water industry’s ‘Fine to Flush’ standard so customers know for sure that they can flush your products and not contribute to a big, and pretty disgusting, problem of fat bergs and plastic pollution that a lot of wet wipes contribute to”.

He continued, “Many people don’t realise that most wet wipes contain plastic and should never be flushed down the loo, or that wet wipes are a major cause of fat bergs, sewers blockages and plastic pollution spilling over into our waterways. This has been, at least in part, because some manufactures have been real a**holes and refused to tell customers that their products contain loads of plastic while others have suggested products could be flushed when they really shouldn’t be. Until all major manufactures come on board with plastic-free, 100% biodegradable complete product ranges that meet water industry standards, we will continue to advocate the much simpler message for customers to don’t believe the wipe and only flush pee, paper and poo.”

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