It’s time to talk toilets.

We’re literally flushing the health of the oceans down the pan. By campaigning on ‘unflushables’ we are helping to connect our actions to our oceans, from bog to beach! 

Here in the UK, millions of people are flushing single-use plastic down the toilet in the form of wipes, menstrual products and other bathroom products like cotton buds and tooth-floss. All this extra waste is blocking our sewers and causing fat-bergs and blockages which are quite literally flooding our riverbanks and coastlines with pollution.

8.5% of all the plastic found on our beaches is coming directly from our toilets.

Unflushables like wet wipes and period products block drains and sewer pipes, costing the UK £88 million a year – a cost we pick up through our water bills. 

In the UK we use a whopping 4.3 billion disposable menstrual products every year.

Flushable’ wet wipes 

Don’t believe the wipe. Most wet wipes contain plastic and should not be flushed down the loo. Plastic pollution and littering from flushed wipes is on the rise –the Marine Conservation Society recorded over  14 wet wipes were found per 100 metres of coastline.

Be A Good A**hole 

We think it’s a bummer that so many people are still treating their toilets like bins and flushing single-use plastic wipes. And although we maintain the real a**holes here are the manufacturers who are still not listing the actual materials of the wipe on the packets, we also think we can all do our bit – and be a good a**hole. That’s why we teamed up with actor and voice over artist, Andy Serkis to make a tongue in cheek animation of a, ahem, talking a**hole. Although light-hearted this film has a very serious message.

Switch the Stick

Here in the UK we’re flushing them down the loo … in their millions. Whilst getting people to stop flushing them is the ideal outcome, the perception of the loo as a ‘wet bin’ just doesn’t seem to go away. During heavy rainfall our sewers can overflow into our waterways and rivers, meaning anything we flush can get washed out to sea. Being so small, cotton bud stems can squeeze through sewage filters — which is why they make up over 60% of all sewage related beach litter (MCS, 2015).

Period Products

Most disposable period products not only come wrapped in plastic but also have plastic interwoven into them. We think this is a bloody shame and we know it is having a big environmental impact. It’s estimated that in the UK about 700,000 panty liners, 2.5 million tampons and 1.4 million period pads are flushed down the toilet every day. 

What can you do to help?


Only
flush the 3P’s – paper, poo and pee – EVERYTHING else goes in the bin.  

Buy cotton buds with paper stems rather than plastic. Find out how we campaigned for UK the retailers to ‘switch the stick.’ 


Put an extra bin in your bathroom so that binning is just as easy as flushing.

If you have space why not have a little bin for recycling as well, and remember that boys need bins too!


Find out how to have a zero-waste, Plastic-Free Period– better for your health, for your wallet and for the ocean. 

Ditch single use wipes and give reusable make-up wipes, cleansing pads and nappies a try.

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