Lil-Lets take a look at the good, the bad and the bloody greenwashing.

Sales of tampons and pads have dropped £5.6 million since 2016, Tampax have released a menstrual cup and more and more people are switching on to the amount of plastic in conventional period products. We’re seeing the big brands feel the pressure and in this latest video, our founder Natalie Fee explains how Tampax, Always and Lil-lets are responding to the changing tide … and advises how not to get your period pants in a twist. ?

Help us make a difference

A massive 2.5 million tampons, 1.4 million pads and 700,000 panty liners are flushed in the UK each year (MCS 2015) – many of them making their way into our oceans and waterways. This is why it’s crucial we involve people from all walks of life in the conversation around reusable period products so we can begin to reduce these shocking numbers. This year, thanks to the support of people like you, we’ve successfully reached a whopping 1.3 million people through our Plastic Free Periods campaign. Awareness is rapidly increasing around the impact that plastic period products are having on our environment and reusable items are becoming more normal! So thank you to everyone who champions the cause and helps spread the word.

As we see more and more brands start to market ‘plastic-free’ messages, it’s important to champion the innovators and highlight the greenwashers. Companies like Natracare have been innovating for decades, promoting the use of organic and natural products, much more preferable than the bleached alternatives which also contain plastic. We’ve put together a guide with everything you need to know (and have always wanted to ask!) about switching to reusable menstrual products, including a list of brands and products reviews.

Find out more about our Plastic Free Periods campaign and how to get involved here.

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Our latest video tops 1.4 million views in a week!


Our latest film ‘Plastic-Free Periods?’ Is flying over on facebook with 1.4 MILLION views in a week! With no signs of slowing down, we’re over the moon to be getting the word out about plastic in menstrual products, whilst also letting people know not to flush them.

Did you know ….

Our aim is to raise awareness of correct disposal methods, while educating viewers on the amount of ‘hidden’ plastic in disposable menstrual products.  We give recommendations for to try reusable menstrual products like menstrual cups or cloth pads instead – products we’re personally big fans of – or swapping to plastic-free organic disposables.

We ‘bin’ the word ‘sanitary’.

We also took the decision to become the first campaign group to not to use the word ‘sanitary’ in the film to promote a language shift that is starting to emerge when talking about periods.

#PeriodPositive founder and menstruation education researcher, Chella Quint says, “The word ‘sanitary’ has been used by major multinational corporations for decades – some of the first ads for pads and tampons used this euphemism to promote their products and ‘save’ us from being ‘unsanitary’. It’s an echo of attitudes that are already starting to change in a big way. Continuing to refer to menstrual products ‘sanitary products’ subtly carries on old taboos around periods being shameful or making you ‘unclean’. Role-modelling this language shift is a great choice by City to Sea. It marks a new focus on openness and sustainability, and the industry needs to take notice.”

We’ve chosen to direct the message at everyone with decision-making power around menstrual waste, including women, trans men and nonbinary people who get periods, plus parents and carers of disabled menstruators.

Watch and share the film here to get the flow-down on plastic-free periods!

And remember, only pee, paper and poo goes down the loo!



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