Research and
RESOURCES
DATA DRIVEN CAMPAIGN INSIGHTS & MARKET RESEARCHÂ Â
Here at City to Sea, we build our campaigns based on data-driven insights and the latest information on plastic pollution, the climate crisis and innovative solutions.
We’ve worked with some amazing people and like-minded organisations to carry out our own research, providing our supporters and the businesses we work with, with in-depth market research, consumer insights and practical solutions for reducing plastic pollution.
Attitudes & Behaviours Towards Reuse in the UK
We believe it is only by better understanding people’s habits, beliefs and preconceptions that we can design and promote a better circular future. We worked with market research team Obsurvant in April 2025 to carry out a survey targeting adult respondents in the UK, nationally representative of age, gender, and region.
The results show, The UK public is ready, and is taking action to reduce single-use plastic—but faces systemic barriers around availability, affordability, and awareness.
Download our reports & GUIDANCE DOCUMENTSÂ
Global insights on packaging reuse for the UK
In preparation for the Global Reuse Summit, we have collaborated with environmental policy experts Eunomia Research & Consulting on a paper detailing global policy lessons for reuse systems. This paper sets the context for our policy panel chaired by Dr Chris Sherrington in discussion with Baroness Natalie Bennett and Dr Debbie Fletcher, highlighting what UK policy makers might consider when rethinking how our packaging system can be fit for a reuse future.
Plastic-Free Living
Whether you’re a zero-waste hero, or you’re just starting your journey towards plastic freedom, we’ve got you covered.Â
Refill Resources
Your guide to all things Refill. Discover out Refill resources for everything you’ll need to help you on your way to setting up a Refill scheme or becoming one of our wonderful Refill Champions.
Our research
One of a kind Plastics Voyage
This summer City to Sea embarked on what was possibly our biggest adventure yet – a 13-week voyage circumnavigating the UK on the beautiful tall ship, the Pelican of London to get a better understand of the scale of plastic pollution in UK waters.Â
This unique project enabled us to reach some of the UK’s most remote islands and busiest ports to better understand the sources, distributions and abundances of plastic pollution (and other types of marine litter) in UK waters.
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