WHO we are

We're a not-for-profit environmental organisation campaigning to stop plastic pollution - from city to sea. We’re made up of everyday people doing extraordinary things; using our skills (and sometimes discovering new ones) to create a more beautiful world.

Our mission is to connect our actions to the oceans, by giving people and businesses from all backgrounds simple ways to make a significant difference.

We exist to awaken active hope, champion practical solutions and inspire positive action that serves to protect and restore wildlife, rivers and seas.

HOW were doing it?

  • Campaigning - We run people-powered, community-serving campaigns that prevent plastic pollution at source.
  • Raising awareness of the issues - Our playful digital content is designed to create awareness and inspire personal change.
  • Enabling action from grassroots to boardrooms - Whether it’s a classroom or a boardroom, our resources and campaigns are accessible by anyone.
  • Collaboration - We try not to reinvent the wheel and work with companies, NGOs and government to help change the world, together.
  • Magic - It’s our secret sauce and you’re welcome to have some. Just don’t ask us for the recipe, as it’s still a mystery …


OUR Values

We navigate change through being …

  1. Earth-kind - We don’t just appreciate nature, we love it. Nature is our best buddy, our trusted advisor and our most important board member.
  2. Positive - We make friends with the world, keep our messaging up-beat and simple and respect people we don’t agree with.
  3. Brave - We take risks with our content, we dare to make mistakes and we stay independent.
  4. Playful - We believe a tickle is better than a punch and that changing the world can be fun.
  5. Creative - We improvise, imagine and inspire … learning from others and making stuff up as we go along. (Although not the facts, those bits are sacrosanct.)

Our history

City to Sea began in Natalie Fee's head in 2014, as she wondered what would happen if she gathered a collaboration of practitioners, scientists, local organisations, marine biologists & campaigners in a pub to tackle plastic pollution.

Equally fed up and generally devastated by the amount of plastic litter flowing from Bristol into the Severn Estuary, Michelle and Livvy joined Natalie in looking at how we could phase out single-use plastics and hopefully create replicable models that can be shared with other coastal and river based cities.

Fast forward to 2018 and we're now a team of 18, delivery award winning campaigns to prevent plastic pollution at source. Find out more about our campaigns here.

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