Structurally we're a Community Interest Company (C.I.C) with an all female board of three.

To help guide the work we do and ensure maximum impact, we have a steering group who meet every two months. They're a collaboration of local organisations, practitioners, scientists, marine biologists and campaigners working initially on Bristol’s response to ocean plastic pollution. Read on to meet the team!


Meet the Directors

Natalie Fee

Natalie is an author, broadcaster, producer and environmental campaigner. Her expertise is in communicating marine plastic pollution, creating partnerships and working with the media.

Michelle Cassar

Michelle has been Being PALL (Plastic A Lot Less) since 2008. She's inspired & influenced many in that time and is happy to speak of her experience. A surfer & photographer she's behind the camera and editor of our latest films.

Livvy Drake

Livvy is our in-house behaviour change consultant, with a background in sustainable events, marketing and public engagement campaigns. She is currently managing our 'Period Power' campaign working with schools across the UK.

Gus Hoyt

Gus is an Environmental Consultant and is the Project Manager for Refill UK. He was a local Green Councillor for five years with Bristol City Council, and served as Assistant Mayor for Neighbourhoods.

Meet the Steering Group

Jo Ruxton

Jo is the Producer behind the award-winning film, A Plastic Ocean. She previously spent 12 years at the BBC Natural History Unit (NHU) specialising in the production of underwater wildlife docs.

Zoe Sear

Currently Head of Communications at Triodos Bank, Zoe is an expert in partnership working and stakeholder engagement and was Communications Director for Bristol 2015.

Thomas Bell

Trained as a marine scientist, Thomas has spent the last ten years working as Campaign Director for marine-based charities. His expertise lies in translating environmental problems into solutions.

Chris Sherrington

Dr Chris Sherrington is an environmental economist with Eunomia. He directs projects relating to ecosystem services, green infrastructure, litter (including marine litter) and waste prevention.

Savita Custead

CEO of Bristol Natural History Consortium, Director of the Festival of Nature , Savita brings recent experience developing the Education and Engagement programme for Bristol's year as European Green Capital in 2015.

Dr Tom Appleby

Tom is a non-practising solicitor and lecturer in Environmental Law at UWE. He's also an active trustee of two leading marine charities: the Blue Marine Foundation and the Community of Arran Seabed Trust.

Vipul Patel

With over 20 years experience in retail, technology start-ups, and growing small and medium businesses, Vipul is particularly good at solving ‘unsolvable’ problems and building great teams that make things happen.

Ali Rowe

Hailing from Cornwall, but currently delivering Creative events for Pukka Herbs, Ali has been a key supporter and contributor to the success of City to Sea since its inception around Natalie's kitchen table.

City to Sea was founded in Spring 2015 Natalie Fee, after seeing these shocking scenes on the river Avon. Together with local plastics campaigners, scientists and event organisers, City to Sea was set up to reduce the amount of litter flowing from the Avon into the Bristol Channel, during Bristol's year as European Green Capital.

Our shared vision is to create a replicable model which can be used in other river and coastal cities in the UK.