We're a Community Interest Company (C.I.C) campaigning to prevent plastic pollution at source. 

City to Sea was founded by Natalie Fee in 2015. Nat is an award-winning author, broadcaster, producer and environmental campaigner. Her expertise is in communicating marine plastic pollution, creating partnerships and working with the media. Natalie was recently nominated as one of Nesta's 50 New Radicals.



Meet the TEAM

Natalie Fee - FOUNDER

Natalie is an author, broadcaster, producer and environmental campaigner. Her expertise is in communicating marine plastic pollution, creating partnerships and working with the media.


Rebecca is our Sea-EO, steering the ship and growing the organisation, as well as working with our key partners and supporters to increase impact and drive real change.

Ryden jones

Ryden focuses on corporate initiatives and impact growth, creating mutually beneficial opportunities for businesses. If your company wants to encourage less plastic use or waste, swim this way.

Jo Morley

Jo is Head of Marketing & Campaigns - leading on our wider strategy, plastic pollution campaigns, Refill UK and International delivery and content.


Gus is the International Project Manager for Refill. He was a local Green Councillor for five years with Bristol City Council, and served as Assistant Mayor for Neighbourhoods.


Alannah is our Partnerships Manager, leading our relationships with key partners and making sure their goals and objectives are met.


Jas is our Campaigns Coordinator looking after our plastic pollution campaigns including Plastic Free Periods, Bog Standard and Plastic Tax.


Michelle has been Being PALL (Plastic A Lot Less) since 2008. Michelle is our in-house content producer and was behind City to Sea's award winning videos.

Livvy Drake

Livvy is our in-house behaviour change consultant, with a background in sustainable events, marketing and public engagement campaigns.

Lanie Sibley

Lanie is our Digital Product Manager, primarily looking after the strategic development of our Refill app and websites.


Hetti is our Operational Support - keeping us on track and looking after the office and the team.

Steve Hynd

Steve is our Campaigns Manager and joins the team from the Green party, bringing a wealth of knowledge in Government campaigning.

Meet the Steering Group

To help guide the work we do and ensure maximum impact, we launched with a steering group who are a collaboration of local organisations, practitioners, scientists, marine biologists and campaigners working initially on Bristol’s response to ocean plastic pollution.
A massive thank you to our amazing Steering Group for all of their work!

Jo Ruxton

Jo is the Producer behind the award-winning film, A Plastic Ocean. She previously spent 12 years at the BBC Natural History Unit (NHU) specialising in the production of underwater wildlife docs.

Zoe Sear

Currently Head of Communications at Triodos Bank, Zoe is an expert in partnership working and stakeholder engagement and was Communications Director for Bristol 2015.

Thomas Bell

Trained as a marine scientist, Thomas has spent the last ten years working as Campaign Director for marine-based charities. His expertise lies in translating environmental problems into solutions.

Chris Sherrington

Dr Chris Sherrington is an environmental economist with Eunomia. He directs projects relating to ecosystem services, green infrastructure, litter (including marine litter) and waste prevention.

Savita Custead

CEO of Bristol Natural History Consortium, Director of the Festival of Nature , Savita brings recent experience developing the Education and Engagement programme for Bristol's year as European Green Capital in 2015.

Dr Tom Appleby

Tom is a non-practising solicitor and lecturer in Environmental Law at UWE. He's also an active trustee of two leading marine charities: the Blue Marine Foundation and the Community of Arran Seabed Trust.

Vipul Patel

With over 20 years experience in retail, technology start-ups, and growing small and medium businesses, Vipul is particularly good at solving ‘unsolvable’ problems and building great teams that make things happen.

Ali Rowe

Hailing from Cornwall, but currently delivering Creative events for Pukka Herbs, Ali has been a key supporter and contributor to the success of City to Sea since its inception around Natalie's kitchen table.


City to Sea was founded in Spring 2015 Natalie Fee, after seeing these shocking scenes on the river Avon. Together with local plastics campaigners, scientists and event organisers, City to Sea was set up to reduce the amount of litter flowing from the Avon into the Bristol Channel, during Bristol's year as European Green Capital.

Our shared vision is to create a replicable model which can be used in other river and coastal cities in the UK.