The toilet tour

It’s bog standard!

This World Toilet Day we bared (almost) all and hit the streets of Essex to spread the word about our Bog Standard campaign!

Research has shown that more than 8.5% of plastics found on UK beaches comes from our toilets following sewer blockages. The flushed items causing mayhem in the sewer system primarily consist of ‘the Dirty Dozen’ – baby wipes, household cleaning wipes, facial wipes, bum wipes (all types of wipes!), tampons (yep they usually contain plastic), tampon applicators, cleansing pads, cigarettes, plasters, nappies, menstrual pads and cotton wool.

You may have seen in the news a couple of weeks ago that although many businesses label their wet wipes as ‘flushable’ – none of them actually adhere to the water companies flushable standards! Wet wipes alone make up 93% of matter causing sewer blockages and overflow… It’s time to change our secret flushing behaviour!

This is why on Sunday 18th and Monday 19th November we went on a 3 day #ToiletTour around Brentwood, Chelmsford and Cambridge to raise awareness about how we can all be part of the solution. To help keep our seas plastic-free, only flush paper, poo and pee!


During the tour, our amazing volunteers and partners helped us put up Bog Standard stickers in the toilet cubicles of Brentwood Kitchen, Starbucks, Pret a Manger, The Works, Nandos, Zizzi’s, Giraffe, Slug & Lettuce, Turtle Bay, Wilkin & Co, Tiptree Tea Rooms, Chicken & Frog, Cambridge and Anglia Ruskin Universities & both Cambridge and Brentwood Councils. We even got Cllr. Rosy Moore (Exec Cllr for Environmental Services in Cambridge) to sit on the bog with us!

Our founder, Natalie Fee said: “We’re facing an environmental crisis when it comes to plastic pollution, yet many people aren’t aware of just how many bathroom products contain plastic. We’re proud to be working with Anglian Water to raise awareness of a simple way that we can stop needless plastic pollution at source.”

A huge thank you to everyone that has supported this project so far – watch this space for a national campaign next year!

If you want to know how else you can help reduce plastic pollution from your bathroom check out our Bog Standard  and Plastic-Free Period campaigns.

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