Don’t believe the wipe.
Most wet wipes contain plastic and do not meet water industry standards and should not be flushed down the loo. Plastic pollution and littering from flushed wipes is on the rise – the Marine Conservation Society recorded over 14 wet wipes were found per 100 metres of coastline, a rise of 700% over the last decade. On one beach clean over 4,500 wet wipes were found on one 154m sq patch of foreshore.
Once flushed, they clog up our pipes and sewers contributing to giant ‘fatbergs’. We hope you’re not eating your supper whilst reading this! Then, because they’re full of wipes, our sewage systems overflow, and we get spills into our waterways and seas – meaning lots of other plastics get flushed into our environment.
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Be A Good A**hole
We think it’s a bummer that so many people are still treating their toilets like bins and flushing single-use plastic wipes. And although we maintain the real a**holes here are the manufacturers who are still not listing the actual materials of the wipe on the packets, we also think we can all do our bit – and be a good a**hole. That’s why we teamed up with actor and voice over artist, Andy Serkis to make a tongue in cheek animation of a, ahem, talking a**hole. Although light-hearted this film has a very serious message.
Over thirty years young and Dirty Dancing is, in our humble opinion, as good as ever. But just like our love for Dirty Dancing continues so wet wipes made of plastic continue to litter our oceans and block our sewers. So, we did the only thing we could; we made a homage to Dirty Dancing … called ‘Dirty Flushing’. We had the absolute time of our lives making and when it went viral – I guess we owe that all to you ?
But I thought I could flush them?
You thought wrong my friend. Most wet wipes sold as “flushable” in the UK have so far failed the water industry’s disintegration tests. There are a few noble exceptions like this product produced by our friends at NatraCare. But research carried out on behalf of water companies showed that most of the wipes failed to break down in conditions that imitated the UK’s drainage system. This leaves a fatty problem. Water UK state that there are approximately 300,000 sewer blockages every year due to wet wipes, costing the UK £100million to clear the ‘fatbergs’ they leave behind. That’s gross on so many levels.