Oceans of Optimism July 2022

Plastic-free July

British Summer time is in full swing, so now is the perfect time to sit back, relax, enjoy the sunshine (or cool down in a cold dark room!) and soak up some rays of optimism. To mark one of our favourite months – Plastic Free July – we’ve pulled together some inspiring stories from around the globe, celebrating the success stories and positive news that are taking us away from a disposable, throwaway culture and towards plastic-free living bliss. Enjoy.

Sand art powering the Refill Revolution

The National Trust Wales and the Wales Coast path marked World Refill Day 2022 by teaming up with Welsh artist Rachel Shiamh to create an incredible piece of sand art to inspire people encouraging everyone who visits the beautiful Welsh beaches & countryside to leave no trace and help keep Wales plastic-free.

Plastic bans galore!

19 single-use plastic items have now been banned in India – including spoons, cups and straws. These disposable items have been identified as non-essential and harmful to the planet as they so easily become litter. With a population of over 1 billion people, it’s easy to see how this ban will have an enormous impact on our planet.

And it’s not only India… new bans on single-use plastic have recently been announced in Bali, Canada and California. Going plastic-free is going global!

Going plastic-free, down under

Local initiatives around Australia’s beaches over the last 6 years have proven successful as 30% less plastic is being found across Australia’s shores. Some beaches even saw a 73% decrease in plastic litter, depending on the activities in the area, proving it really is all bout people power! So grab your cozzies and your thongs (we’re talking about the footwear!) and take a dip!

We’ve got big news, Coffee Drinkers

Time to toot our own horn… We’ve teamed up with our friends at Ecosurety to announce a new “Bristol Refill Cup Scheme”. The innovative new project will enable Bristolians to “borrow” a reusable takeaway cup from a café and return it to another outlet so it can be used again and again…and again!


A global coalition of over 400 global organisations, including Greenpeace, The Women’s Institute and The Muslim Council of Britain signed our open letter that demanded that the five companies named as the biggest plastic polluters commit to ‘transparent, ambitious and accountable reuse and refill systems’.  The letter called on the 5 biggest plastic polluters; Coca-Cola, PepsiCo, Nestle, Unilever, and Procter & Gamble to tackle their plastic pollution impact by switching from single-use to affordable and accessible refillable and reusable packaging.

Taking America’s Parks back to Nature

The Department of Interiors in the USA has announced an order to reduce single-use plastic in Americas National Parks by 2023. The plan is to phase-out sales of single-use plastic items in all parks and public lands, helping to eliminate pollution in the parks and oceans, and allowing people to enjoy these stunning landscapes as they were meant to be… plastic-free!

Pre-Loved Island

For many, summertime means one thing and one thing only… Love Island. Once notorious for its fast-fashion trend setting, with contestants dressed head to toe in synthetic clothes made from plastic, the show has turned it’s head, and has broken up with fast fashion. This season, contestants on the show will be dressed in second-hand items from Ebay, their new pre-loved fashion sponsor. Now that’s our type on paper!

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